Sunday, February 08, 2004

Microsoft: In the crapper?

Part 1 The PC in the WC. On April 30, Microsoft U.K. issues a press release touting a new product called the iLoo, an Internet-enabled toilet equipped with a Wi-Fi broadband connection, a plasma flat screen, a waterproof keyboard, and sponsored toilet paper festooned with Web addresses. According to the release, the iLoo will "allow instant logging on."

Part 2 Johnny on the spot. Twelve days later, after much snickering in morning newspapers and on late-night talk shows, Microsoft flacks back in Redmond come up with a clever strategy for damage control. The iLoo, says spokeswoman Kathy Gill, was merely an "April Fool-like joke."

Part 3 Something doesn't smell right. The next day, realizing that nobody's buying the April-Fool's-joke-29-days-after-April-Fool's-Day explanation, Microsoft calls back reporters and admits that it had told an iLulu: The project was indeed real but has subsequently been killed. "We jumped the gun basically yesterday in confirming that it was a hoax," says MSN group product manager Lisa Gurry. "In fact, it was not."

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